Martha, Self-Restraint, Best Business Practices

Whatever your feelings are about Martha Stewart, you have to admit she’s a good business woman. She built a media empire and became a zillionaire in the process, although not entirely by playing by the same rules as the rest of us middle-class schmucks, but that’s another story.

So then the other day, I passed through the living room where AD was flipping through the channels and there was Martha on the television speaking to someone in her usual snotty and condescending tone.

It didn’t really catch my attention because Martha always speaks that way, even when she is talking about turnips. But then I heard her trashing Rachael Ray and I just had to stop and find out what crime Rachael had committed against Martha.  Were Rachael’s bed sheets not Egyptian cotton?  Had she used canned green beans in a recipe? No. It turns out that Rachael does not even have a garden!  What kind of low life does not even have a garden?  Show of hands?

Now I’m not Rachael’s PR lady and neither am I her detractor, I’m just saying Rachael is very popular.  Lots of people buy her books and magazines and watch her TV shows. My point is that she is loved by millions and my guess is that most of those people are the same people who buy Martha’s crap stuff.

Then last night as I was dozing off, there was Martha again on my television, this time going off on Sarah Palin.  Martha was dripping with contempt and saying some really ugly things. And again, I’m not here to sing the praises of Sarah or tell you why she is the devil, because everyone seems to have already made up their minds on that.  I’m just saying that millions of people love her.  And wouldn’t you agree that a lot Sarah’s fans are probably K-Mart shoppers? Or Sears shoppers or wherever Martha is hawking her wares these days. Obviously, I don’t keep up with Martha.

For a woman with a head for business, Martha’s lack of  self-restraint mystifies me. I fail to see what benefit it was to Martha to vomit the feelings she has towards Sarah and Rachael all over middle America, thus alienating most of the very people who fill her coffers.  Were those thoughts that simply could not go unexpressed?  Did it endear her to her customer base? No.  I think it made her look really small and sad.

Whatever your feelings are about any of the three women mentioned heretofore, from a purely business standpoint, Martha’s self-indulgent behavior seems to me like a really bad business move and terribly unsavvy.

Martha your lack of restraint surprises me. I thought you were more calculating than that.